Watch Configurator

Build your watch

Pick a model, then choose the case, dial, hands and bracelet. Every watch is built in our workshop around a Seiko automatic movement.

  1. 1 Choose a model
  2. 2 Customise every part
  3. 3 We build it for you
Datejust configurator – 50% off

Datejust

Fluted classic

Start building
Submariner configurator – 50% off

Submariner

Classic dive watch

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Daytona configurator – 50% off

Daytona

Racing chronograph

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New Day-Date configurator – 50% off

Day-Date

President-bracelet icon

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New Nautilus configurator – 50% off

Nautilus

Integrated sport-luxe

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New Aquanaut configurator – 50% off

Aquanaut

Rubber-strap sport

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New Royal Oak configurator – 50% off

Royal Oak

Octagonal icon, chrono option

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New Santos configurator – 50% off

Santos

Square-cased classic

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Seiko automaticJapanese NH-series movements inside every build
Sapphire crystalScratch-resistant glass on a 904L steel case
1-year warrantyFree warranty on every watch from our workshop